How much do you expect this campaign to raise for your dairy farmers overall?

We hope that consumers will continue to buy our Dairy Farmers and Pura branded milk to support this campaign. We will be running a tally (coming soon) on this website to show how much money has been raised to date to support our dairy farmers.

What are Dairy Farmers and Pura brands doing to support their dairy farmers through the drought?

We’re committed to playing our part in ensuring the dairy industry in Australia is sustainable and have a number of programs in place to support our dairy farmers.   We have offered interest free loans for purchasing feed for our NSW farmers and we are providing access to a free, 24-hour independent counselling services for all our dairy farmers, their families and staff.  However, as the drought worsens our dairy farmers are coming under more hardship which is why we have now increased the wholesale price of our Dairy Farmers and Pura branded milks with participating grocery and convenience outlets.

Isn’t the real issue here milk price, and what the farmer is paid for their milk?

The current drought is an exceptional 1 in a 100 year event, not the norm, and we are providing additional help as a result. We pay a market competitive price for milk, with flexible and secure contract options and a range of other programs and benefits on offer to farmers in each state.  We are committed to playing our part in ensuring the dairy industry in Australia is sustainable and we recognise that this drought represents a serious and extraordinary challenge.  That’s why we’re taking the additional step of launching this initiative.

How many farmers supply milk to Dairy Farmers and Pura?

We have around 370 dairy farmers supplying us nationally. This includes dairy farmers that supply us directly and through the Dairy Farmer Milk Co-operative (DFMC).

How is this initiative different to what the supermarkets are doing?

We have increased the wholesale price of our Dairy Farmers and Pura 1L, 2L and 3L fresh milk sold to participating grocery and convenience outlets in New South Wales, Victoria and Queensland until 31 January 2019. Every cent raised from this initiative will go to our drought affected dairy farmers in these states. So, for example, if you buy Dairy Farmers fresh milk in New South Wales at a participating outlet, you know that you are supporting local drought affected dairy farmers in your state.  If you wish to know more about what supermarkets are doing with their own branded milk, we recommend that you get in contact with them.

Why is it up to consumers to support farmers? Why don’t you just pay your farmers more for milk?

Dairy Farmers and Pura are committed to paying a market competitive price for milk, with flexible and secure contract options and a range of other programs and benefits on offer to farmers in each state.  We take a long-term, partnership approach to our relationships with dairy farmers.  We are committed to playing our part in ensuring the dairy industry in Australia is sustainable, and we recognise that this drought represents a serious and extraordinary challenge.  That’s why we’re taking the additional step of launching this initiative.

Which farmers will benefit from this price increase?

All proceeds from this 10 cent per litre wholesale price increase will go to drought-affected farmers that supply Dairy Farmers and Pura milk in NSW, QLD and Victoria. So, for example, if you buy Dairy Farmers fresh milk in New South Wales at a participating outlet, you know that you are supporting local drought affected dairy farmers in your state.

Why is the money only going to dairy farmers who supply Pura and Dairy Farmers? Aren’t all dairy farmers struggling because of the drought?

We are realistic about the fact that we can’t support all farmers, but we believe we can make a meaningful contribution.  We are committed to playing our part in ensuring the dairy industry in Australia is sustainable and we have a number of programs in place to support our dairy farmers.   We have offered interest-free loans for purchasing feed for our NSW farmers and we are providing access to a free, 24-hour independent counselling service for our farmers, their families and staff.

How much of the money raised is going to farmers?

100%. All of the 10 cent wholesale price increase on Dairy Farmers and Pura 1L, 2L and 3L fresh milk that is sold to participating grocery and convenience outlets in New South Wales, Victoria and Queensland until 31st January 2019 will go to drought-affected dairy farmers in New South Wales, Victoria and Queensland.

How is the money being distributed to farmers?

We have established an advisory committee to facilitate and oversee the payments to our farmers in drought-affected areas of New South Wales, Victoria and Queensland. We will also have a professional auditing firm that will undertake an independent audit of the program.

Who is the advisory committee overseeing the payments to farmers?

The committee will comprise a management representative from the Dairy Farmer Milk Co-operative (DFMC), one of our dairy farmers, and our Agricultural Procurement Director. The committee will meet regularly to ensure the timely delivery of funds to our drought-impacted farmers. A representative from a professional auditing firm will also be appointed as the independent auditor of this initiative and will be invited to attend all committee meetings.

What are the risks to the dairy industry in Australia from this drought?

All the industry analysis is pointing to the fact that the longer the drought goes on the more we can expect feed and water costs to escalate, and sustainability pressure on farms increase.  The risk is that farmers exit the industry and milk volumes fall, which would be a terrible outcome for individual farming families and the Australian dairy industry overall.